Most founders approach finance reactively. They raise money because they need it, accept terms because they feel they have no leverage, dilute themselves early, lose strategic control, and spend years regretting decisions made in a rush.
FDS takes a different starting point: treat finance as a design problem. Align your company's purpose, your business opportunity, your financing strategy, your time horizon and your own agenda as an owner — deliberately, rather than one emergency at a time.
Built on eight years of research into what actually happens to venture-funded startups (the Exit Value Studies, Chalmers and University of Gothenburg, 2016–2024), and on thirty years in the Swedish startup ecosystem. For founders, board members, and the coaches and mentors who work with them.
Two-day courses in Gothenburg, autumn 2026 →
24–25 September 2026 (Thursday–Friday)
Gothenburg · Konsistorierummet, Universitetets huvudbyggnad i Vasaparken
9,999 SEK excluding VAT
Includes lunch on both days, a diploma, a printed copy of the fds handbook.
15 of 15 places remaining
Details and booking →The FDS Handbook — Sweden 2026 version — is published free later this month.